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    MeetUp 8 June 2016


    For our second event we partnered with Pop House, home to ABBA The Museum and the Swedish Music Hall of Fame, holding our event in their newly built glass house. The wonderful location was matched by our equally wonderful guests.

    We welcomed many familiar faces from our launch in March, as well as a lot of new ones.STHLM Music City’s own Björn Lindborg facilitated a panel of speakers from across the music and tech industries, exploring the intricacies of Spotify’s revenue distribution model.

    Our panel included founder of Art:ery Music, Peter Swartling, publishing expert, Mona Aghai, former business developer for Warner Music Europe, Jacob Key, music and entertainment lawyer at Bird & Bird, Jerker Edström, recording artist and industry veteran, Meja and songwriter, Itaal Schur. It was fantastic to see such spirited debate from the various standpoints within the industry, as well as passionate questioning from audience members.

    ABBA The Museum then talked about the way in which they implement interactive technology for a new take on the traditional idea of a museum.Fresh off the plane from Cannes, community member Michele Benincaso and the team from MIND Music Labs announced that they had taken out the title of ‘Most Promising Music Startup of 2016’ for their SENSUS Smart Guitar at Midem, the world’s largest music industry trade fair. Also nominated in this prestigious awards category was fellow Stockholm-based startup, Moodelizer.

    We ended the evening with an exclusive performance by ManuElla, the Slovenian contestant from the Eurovision Song Contest Stockholm 2016. After flying in especially to perform for our guests she sang her song ‘Blue and Red’ and a beautiful rendition of Leona Lewis’ song ‘Run’.It was fantastic to see so many people mingling afterwards and making fantastic connections.

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